Push notifications can be a powerful tool to retain your audience and boost conversions. To ensure they're effective, you need to design them carefully. Check out are some tips to improve your push notification strategy: Customize your notifications based on user preferences and behavior. Deliver notifications at the best time to maximize their i

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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their message is displaye

Push notifications have emerged as a powerful tool for driving user engagement in the digital landscape. By delivering timely and relevant messages directly to users' devices, apps can retain their attention and stimulate desired actions. However, crafting effective push notifications requires a strategic approach. Understanding user behavior and